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Today’s guest is Joyann Boyce an Inclusive Marketing Consultant and Founder of The Social Detail. The company works with SMEs within the technology sector to maximise their impact through social media. The Social Detail has worked with a range of organisations including the Coke GB, Adobe XD, SETsquared and Future Space. In her three years of running the agency, Joyann has placed data & inclusion at the heart of her approach to marketing, from idea to creation to reviewing and consumption.
Joyann is a fierce advocate for diversity and inclusion within marketing and tech. Seeing a gap in the stock photo market, she partnered with the SHIFT project to create a portfolio of diverse stock photography. The project was featured on the BBC.
She is currently a Data Fellow with the South West Creative Technology Network, researching how bias within data can be positively used to benefit marginalised groups. The fellowship is allowing her to connect her two passions for data and diversity by exploring the depths of data and machine learning. Her research shows that when dealing with AI, the primary focus has been on trying to eliminate any bias in it. Instead, she believes we can learn more about creating unbiased machines by flipping the bias in favour of marginalized groups and then comparing the outcomes.
💫 The Role that technology plays in exclusion and how we can turn it on it’s head to create inclusion.
💫 Why it is important to understand your own biases and be transparent about the biases that you have
💫 Taking care of Mental Health
Host Amy Armstrong:
Connect with Joyann Boyce
Connect with The Social Detail
Making inclusive marketing the industry standard