Keri Andriana is a multi award winning handbag designer, CEO & Founder of UK affordable luxury handbag brand Amschela. Following the loss of her 15 year legal career, Keri also experienced a relationship breakdown which resulted in the loss of her family home. Homeless, with two children the brand was created as Keri pondered on what to do next.
Since launching in 2017 the brand has become a celebrity favourite and has appeared at London Fashion Week to The BAFTAs, and has caught the eye of high-end magazines, featuring as a Style Obsession for 2018; Vanity Fair UK (March 2018 Issue), Tatler, British GQ and cited by the coveted fashion bible; British Vogue (June 2018 Issue) as ‘one to watch’ in its Designer Profile pages.
Keri was named as a Fashion Award 2020 Nominee as a leader of change. Other noted nominees were Rihanna, Naomi Campbell and mainstream luxury fashion houses such as Gucci & Louis Vuitton. In her spare time, Keri enjoys working with disadvantaged young persons seeking to enter the fashion industry via mentoring and internships within the brand.
Creating a secure future through creating a handbag line (with the support and motivation from her family;
👜 Career transitions
👜 Turning a passion into a business
👜 How a legal career has helped Keri become a successful CEO
👜 Letting your values drive your business decisions
👜 Walking in your purpose
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Host: Amy Armstrong
Host: Dr Becky Sage
About Keri Andriana and Amschela
Linked in: https://www.linkedin.com/company/amschela-ltd/